Preparedness to Create a Strong Outdoor and Adventure Travel Industry

Respondents were asked:

Currently, how well prepared is Florida to create a strong Outdoor and Adventure Travel Industry in the next 15 years?
SCALE: 1=Not Prepared; 10= Very Well Prepared

Key things to note:

  • There was a spread of responses generally, with the majority of respondents opting for 5 and 7 on the scale.
  • A smaller percentage of respondents felt that Florida was ‘Very Well Prepared.’
  • This gives a clear indication to VISIT FLORIDA that there is a need to continue with the development of the Florida Adventure Travel Network and that there needs to be some urgency in this effort.


For more information about the Florida Adventure Travel Network Survey, please contact:

Celine Beurle, Chief Operating Officer
Future iQ

For more information about the overall Florida Adventure Travel Network Project, please contact: 

Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)
Phone: 207-491-4318

Photo by Danny Fulgencio
AN Panama _ © ATTA - Hassen Salum-44
Visit the first permanent underwater sculpture garden in the US. The Underwater Museum of Art is just off of Grayton Beach, Florida. Artwork is added annually and draws artists from around the world. Over time, each work transforms into a living reef.
NOT FOR EDITORIAL USE.   Matthew Wurth shows off his catch to Chelsea Metsinger -- Lake Okeechobee, Fla. Photo by Peter W. Cross