Demand for Outdoor and Adventure Travel Experiences

Respondents were asked:

Over the next 5 years, how much do you think demand will grow for Outdoor and Adventure Travel experiences in Florida?
SCALE: 1 = No Growth; 10 = Dramatic Growth

Key things to note:

  • The majority of respondents felt that there would be growth in demand for Outdoor and Adventure Travel Experiences in Florida, with many feeling that this would represent ‘Dramatic Growth.’
  • This is encouraging for VISIT FLORIDA as it develops the Florida Adventure Travel network.


For more information about the Florida Adventure Travel Network Survey, please contact:

Celine Beurle, Chief Operating Officer
Future iQ

For more information about the overall Florida Adventure Travel Network Project, please contact: 

Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)
Phone: 207-491-4318

Photo by Danny Fulgencio
AN Panama _ © ATTA - Hassen Salum-44
Visit the first permanent underwater sculpture garden in the US. The Underwater Museum of Art is just off of Grayton Beach, Florida. Artwork is added annually and draws artists from around the world. Over time, each work transforms into a living reef.
NOT FOR EDITORIAL USE.   Matthew Wurth shows off his catch to Chelsea Metsinger -- Lake Okeechobee, Fla. Photo by Peter W. Cross