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Potential to Become Leading Outdoor and Adventure Travel Destination
Respondents were asked:
How much potential is there for Florida to become a leading Outdoor and Adventure Travel destination within the next 5 years?
SCALE: 1=No Potential; 10 = Great Potential
Key things to note:
- The vast majority of respondents felt that there was ‘Great Potential’ for Florida to become a leading Outdoor and Adventure Travel destination within the next 5 years.
- Generally, respondents were enthusiastic about the potential for Florida to become that leading destination.
- It seems that now is the time to develop the Florida Adventure Travel Network as there is clearly widespread acknowledgement that Florida has the potential to become a leading Outdoor and Adventure Travel destination.
MORE INFORMATION
For more information about the Florida Adventure Travel Network Survey, please contact:
Celine Beurle, Chief Operating Officer
Future iQ
Email: celine@future-iq.com
For more information about the overall Florida Adventure Travel Network Project, please contact:
Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)
Phone: 207-491-4318
Email: russell@adventure.travel
