Highest Potential Outdoor and Adventure Travel Activities

Respondents were asked to select the Outdoor and Adventure Tourism activities with the highest potential in Florida. They were able to select more than one activity.

Key things to note:

  • Kayaking/Sea/Inland was seen as the activity which had the most potential in Florida, followed by Fishing and Stand-up paddle boarding.
  • The respondents had a wide choice of activities to consider and felt that there was potential for most of the activities, however it was felt that there was little potential in Canyoneering, Overland 4×4, Orienteering, Archaeological Activities and Caving.
  • The ranking of activities which have the most potential in Florida will be useful for VISIT FLORIDA to prioritize activities while developing the Florida Adventure Travel Network.


For more information about the Florida Adventure Travel Network Survey, please contact:

Celine Beurle, Chief Operating Officer
Future iQ
Email: celine@future-iq.com

For more information about the overall Florida Adventure Travel Network Project, please contact: 

Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)
Phone: 207-491-4318
Email: russell@adventure.travel

Photo by Danny Fulgencio
AN Panama _ © ATTA - Hassen Salum-44
Visit the first permanent underwater sculpture garden in the US. The Underwater Museum of Art is just off of Grayton Beach, Florida. Artwork is added annually and draws artists from around the world. Over time, each work transforms into a living reef.
NOT FOR EDITORIAL USE.   Matthew Wurth shows off his catch to Chelsea Metsinger -- Lake Okeechobee, Fla. Photo by Peter W. Cross