VISIT FLORIDA is embarking on a journey to become recognized as a leading Adventure Travel destination through the development of a Florida Adventure Travel Network. VISIT FLORIDA is working with partner organization Adventure Travel Trade Association (ATTA) to organize an industry led network.

The main goal of the Florida Adventure Travel Network is to develop a clear path for success to help increase Florida’s positioning and recognition in the global Active and Adventure travel sector. VISIT FLORIDA is launching this initiative at the Governor’s Conference on Tourism on August 31, 2022.

As part of this process, ATTA and Future iQ conducted stakeholder analysis and network mapping through August 2022 to identify candidates to contribute to and lead the Florida Adventure Travel Network.


For more information about the Florida Adventure Travel Network Survey, please contact:

Celine Beurle, Chief Operating Officer
Future iQ
Email: celine@future-iq.com

For more information about the overall Florida Adventure Travel Network Project, please contact: 

Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)
Phone: 207-491-4318
Email: russell@adventure.travel

Photo by Danny Fulgencio
Visit the first permanent underwater sculpture garden in the US. The Underwater Museum of Art is just off of Grayton Beach, Florida. Artwork is added annually and draws artists from around the world. Over time, each work transforms into a living reef.
NOT FOR EDITORIAL USE.   Matthew Wurth shows off his catch to Chelsea Metsinger -- Lake Okeechobee, Fla. Photo by Peter W. Cross