Expert Knowledge

Respondents were asked: 

Who do you currently go to for expert advice and knowledge about the Outdoor and Adventure Travel sector?

Respondents were able to select from a pre-populated list and were also invited to add the names and e-mail addresses of individuals who they go to for expert advice and knowledge, but who were not on the list.

Note: You can filter on the left hand side of the network map in relation to expert advice and knowledge. You can do this by selecting expert in the Communication Type filter. You can also view an individual’s expert advice and knowledge network by selecting that individual in the From and To filters. The maps are dynamic and will change as you filter them. The Expert Knowledge relationships are represented by red arrows.

Key things to note:

  • The map shows that individuals tend to go to one other person for expertise and knowledge in the Outdoor and Adventure Travel sector, with the exception of the key node on the map who goes to six other people. It is important to note that a relatively small number of people took the survey, and even fewer chose to respond to this question.
  • Similar to the collaboration map, the relationships regarding seeking expertise and knowledge didn’t connect to the other relationships on the map.
  • There was one pattern of mutual collaboration, where two people selected each other.
  • There will need to be intentional effort by VISIT FLORIDA, and from potential members of the Florida Adventure Travel Network to develop the relationships needed to form a strong network of collaboration, expertise and knowledge.


For more information about the Florida Adventure Travel Network Survey, please contact:

Celine Beurle, Chief Operating Officer
Future iQ

For more information about the overall Florida Adventure Travel Network Project, please contact: 

Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)
Phone: 207-491-4318

Photo by Danny Fulgencio
AN Panama _ © ATTA - Hassen Salum-44
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