Respondents were asked:
Who do you currently go to for expert advice and knowledge about the Outdoor and Adventure Travel sector?
Respondents were able to select from a pre-populated list and were also invited to add the names and e-mail addresses of individuals who they go to for expert advice and knowledge, but who were not on the list.
Note: You can filter on the left hand side of the network map in relation to expert advice and knowledge. You can do this by selecting expert in the Communication Type filter. You can also view an individual’s expert advice and knowledge network by selecting that individual in the From and To filters. The maps are dynamic and will change as you filter them. The Expert Knowledge relationships are represented by red arrows.
For more information about the overall Florida Adventure Travel Network Project, please contact:
Russell Walters, Regional Director, North America
Adventure Travel Trade Association (ATTA)