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These sessions will be highly interactive, taking 60-90 minutes to discuss the City of Trotwood’s communications efforts. The focus groups will each drill down into a different topic of conversation. These topics were identified in the first stakeholder survey and discussions at the Public Launch.
The focus groups will be held at the Goodwill Easter Seals West Campus, 735 E Main St., Trotwood, OH 45426. Topics, dates, and registration links are below.
We encourage all members of the Trotwood community to attend any and all of the focus groups that appeal to them. Please register below. (Registration is highly encouraged but not required.)
Thursday, November 30, 4:00 – 5:30pm
We want to know how you want to hear from the City going forward. What social media channels should we pursue? What additional communications tools can we incorporate? Due to the nature of these conversations, we especially encourage the City’s younger generation (and/or their parents) to attend this focus group.
Friday, December 1, 9:30 – 11:00am
The City has several methods of communications, such as the website, newsletter, and Facebook page. How do you think we are doing with these? How can we increase accessibility to these channels? We’re interested in which parts of these existing channels are most valuable to you, and which parts we can improve.
Friday, December 1, 12:00 – 1:30pm
The City of Trotwood recently underwent a rebranding. We want to hear your thoughts on both the rebranding and how Trotwood represents itself in general. These discussions will center around Trotwood’s values and sense of community, with the goal of identifying themes to guide City communications in the future.
Friday, December 1, 6:00 – 7:30pm
A common theme from both the survey and launch was a desire for more in-person community and City meetings. This focus group will confirm this importance and begin to determine the logistics of bringing the community together more frequently. We hope to hear from residents of different types of neighborhoods and communities.
Saturday, December 2, 10:00 – 11:30am
As part of building the communications plan, the City of Trotwood would like to build a volunteer base within the community to help with communications. This focus group will discuss what those volunteers may look like, how they can help the City, and interest levels in joining this type of base.
For more information about the City of Trotwood Communications Strategy Project, please contact:
Cheryl D. Wheeler, Assistant to the City Manager
City of Trotwood
937.854.7215
cwheeler@trotwood.org
David Beurle, Chief Executive Officer
Future iQ
612.757.9190
david@future-iq.com
Future iQ® provides customized research and planning services to governments, communities, corporations and industry groups. Please contact us to discuss our services.
