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Traverse City is a thriving community, situated in parts of both Grand Traverse County and Leelanau County in Northern Lower Michigan. It is a picturesque lakeside haven, seamlessly connected to Lake Michigan and the Great Lakes. With its proximity to a diverse range of activities, the city has earned recognition as being of the best Midwest ski towns, a top beach town to reside in, and boasts one of the most charming Main Streets in America.
Known for its progressive and diverse community, Traverse City has a population of approximately 15,000 people, serving as the hub of the Northern Michigan region with a surrounding population of around 143,000. Recently designated as a Metropolitan Planning Organization (MPO), the areas experiences a surge in visitors, reaching up to 500,000 people in the summer months. However, Traverse City boasts four seasons of outdoor recreation with over 35 parks within the city. Surrounded by rustic wineries, sandy beaches and farmland, Traverse City consistently is featured on various lists as an outstanding destination for living, working, visiting, and exploring.
It is our firm belief that a successful strategic planning process is based on three primary principles: It is future oriented, data driven, and people focused.
The ‘future orientation’ is particularly important to take account of rapidly emerging social and technological trends related to global health and well-being.
The ‘data driven’ ensures the plan is built on solid research, public input, and information, and is measurable.
The ‘people focused’ is important to build support for the plan and to harness the best possible input into the strategic planning process .
For more information about the Traverse City Strategic Action Plan 2030, please contact:
Elizabeth Vogel
City Manager; The City of Traverse City
400 Boardman Avenue
Traverse City, MI 49684
231- 922-4700
evogel@traversecitymi.gov
David Beurle
Chief Executive Officer
Future iQ
612-757-9190
david@future-iq.com
Future iQ® provides customized research and planning services to governments, communities, corporations and industry groups. Please contact us to discuss our services.