In addition to the scenario heat maps, Community Survey #2 explored a range of key themes or issues. Approximately 950 people completed that full set of questions. The questions were drawn from the scenario matrix descriptions and were presented as continuum questions around six major themes, three from each axis. The key topic questions were framed based on the following topics:
Each of the key topic questions were presented as 1-10 ranges, reflecting the text describing the end point of each axis. People were asked to record their preference, for that topic, on its continuum. For each person’s responses, the answers to the questions were averaged based on the groupings above and plotted over the scenario matrix. For example, if someone scored all three topics under the Built Environment category as 2 on the scale of 1 to 10, their combined average x-axis responses would be 2.
The resulting “scenario validation matrix” is a way to explore what might be the cumulative results of responses to a range of individual issues, and how it compares to the more intuitive and aspirational preferred future heat maps. This provides a validation or back-up analysis, to ensure the heat map data of the Preferred Future is reflective of real-life responses and issues.
For more information about the Town of Falmouth Vision and Values project, please contact:
David Beurle, CEO
Future iQ
Phone: (612) 757-9190
david@future-iq.com