Importance of Future Reputation

During the community workshops and sessions, the reputation of Sugar Land was discussed as a key value and attribute. In the survey, respondents were asked a question about the importance of Sugar Land’s future reputation. The question was: How important do you think it is for Sugar Land to maintain or enhance its reputation and experience as a very high quality and premier community?
Please select your answer on the following continuum: SCALE: 1 = Not important; 10 = Extremely important

Key things to note:

  • Survey respondents showed very strong perception that future perception is extremely important. This was also reflected during the community workshop discussions.
  • The concern raised by some people through the planning work, is that Sugar Land’s premier reputation might be challenged, as other cities in the surrounding areas innovate and embrace emerging trends and designs.