Pillar 4: Workforce and Economic Development

We want your feedback! This page is a space for residents and stakeholders to share ideas, ask questions, and provide constructive input on the update to the City’s Comprehensive Plan. Please read the background information and have your say in the space at the bottom of the page. We welcome your input!

Pillar 4: Workforce and Economic Development | Objective: Investing in places and people.

  • Preparing legacy industries for tomorrow
  • Leverage the history of manufacturing to attract and grow production synergetic industries
  • Invest in infrastructure and services to attract and grow emerging industries
  • Facilitate collaboration between educational and workforce training programs to maximize worker skillsets and readiness (Hub 19)
  • Strengthen Jasper’s economy by leveraging technology, innovation, and trends to grow and attract businesses
  • Maintain and reinforce downtown small business climate

The City of Jasper has a unique economy, balancing its Main Street commercial district of small businesses with its legacy manufacturing and industrial sectors. Continuing the City’s economic success will be critical to ensuring a prosperous and vibrant future for the community. This success requires not only supporting and growing the City’s businesses but also guaranteeing an abundant workforce with aligned skills to meet businesses’ needs. By investing in both the community and its workers, Jasper can bring more businesses to the city, help its current industries position for the future, expand the success of Main Street, and provide meaningful employment opportunities for Jasper residents.

  • AI, machine learning, and global dynamics are rapidly changing the way businesses operate, manufacturing processes, and the economic landscape of the future. Businesses and industries must adapt to new methods, opportunities, and technologies to remain competitive.
  • Investing in both the community and its workers provides an opportunity for Jasper to bring more businesses to the City, help its current industries position for the future, expand the success of Main Street, and provide meaningful employment opportunities for Jasper residents.
  • Workforce development forecasts emphasize the rapid change in workforce skills, driven by new technology, shifts in higher education, and economic pressures like inflation and the housing market. Tomorrow’s workforce must be able to continuously learn and adapt new skills to meet industry needs.

History

Downtown Revitalization Attracting Business

  • Investments downtown generate opportunities for new startups, restaurants, offices, and retail, attracting talent and economic activity as part of a broader ecosystem of Main Street and River Centre activations.

Regional Wellness Center

  • The ~70,000 sf center aims to improve regional health, bolster workforce attraction/retention, and address childcare and education challenges.

Related Macro Trends

  • A notable trend in talent strategy is harnessing “boomerang populations,” residents who leave for education or early career experience and later return home with new skills and connections. Programs like Boomerang Greensboro support this by connecting former residents to job opportunities, community networks, and local leaders, helping them return and invest in their hometown’s future. (Boomerang Greensboro)
  • Economic development strategies increasingly emphasize quality of life as a talent magnet. Investments in downtown vitality, arts and culture, housing, trails, and vibrant neighborhoods are central to attracting and retaining workers, especially young professionals and families. (Attracting Talent That Can Live and Work Anywhere)
  • Around the country, the U.S. labor force is becoming more diverse. Hispanic participation in the U.S. labor force has surged in recent decades, and by 2023 Hispanics comprised about 19 % of the labor force, growing far faster than the non-Hispanic workforce. (Bureau of Labor Statistics) New business formation is growing local economies. Hispanic entrepreneurs are starting businesses at more than twice the national rate, injecting cultural diversity and economic vitality into communities. (The Wall Street Journal)
  • Communities are making greater investments in workforce development, particularly with respect to upskilling, job training programs, remote worker attraction initiatives, and regional workforce development initiatives. (NLC: How Cities Are Using Workforce Development to Advance Economic Mobility)
  • Rapid technological shifts (AI, machine learning, digital tools) mean that skills have shorter shelf lives. Many communities are creating continuous learning pathways, with approaches like stackable credentials, apprenticeships, and industry partnerships, to enable workers to adapt throughout their careers. (NLC: Cities and the Changing Labor Market: The Importance of Upskilling and Reskilling)

Community Survey Results

  • With respect to economic and built environment, the most important topic for survey respondents was encouraging and attracting desirable businesses, followed by developing more local employment opportunities, keeping taxes low, providing economic opportunities for all, and ensuring the workforce develops future-ready skills.
  • Community feedback centered around the following key themes:
    • Expand the workforce development pipeline and host more job fairs and workforce development initiatives.
    • Retain existing companies in Jasper while attracting new ones.
    • Support small businesses, local restaurants, and more retail options.
    • Attract and retain more residents in the 20-40 year old group. Promote Jasper more to external audiences, emphasizing the strong quality of life in Jasper, especially to remote workers.
    • Ensure that there is sufficient support for working families, as well as ample childcare options and activities for teens and young adults.
    • Continue investing in multiple educational pathways: training programs in the trades, life skills in schools, and certifications and degrees from higher education institutions. Help high school students understand local opportunities after graduation.
  • The Think Tank found that, according to participants, the most impactful drivers for social and economic health were clustered around the ability to adapt to the speed of change, adapting to higher technology, aging industry, health and wellness trends, and the need for affordable childcare. (Think Tank Report)
  • Future Summit Insights: In the desired future, Jasper makes strategic investments in emerging technologies, diversified industries, and housing diversity. Jasper takes full advantage of migration shifts and influx of population from other areas of the country to grow its workforce to support its local businesses and industries. STEAM education and career pathways for students expand, including life-long learning options. Housing diversity expands to include more multi-use, condos, and multi-family options. (Community Vision Report)

Community Profile Report Highlights

  • Employment in Jasper spans a range of industries, with retail, health care, manufacturing, and wholesale trade accounting for the largest number of jobs. Ongoing workforce development efforts in Jasper should aim to equip the local workforce to meet the needs of growing industries.
  • Jasper has a low unemployment rate and a strong labor force participation rate, indicating a healthy workforce. To maintain strong employment levels in the future, Jasper will need to continue investing in workforce development and education initiatives.
  • Jasper draws a significant number of workers from outside areas into the city for the workday. Future planning should aim to meet the needs of both incoming workers and residents, bearing in mind that the daytime population differs somewhat from the residential population of Jasper.
  • Jasper’s downtown has a strong mix of neighborhood services, merchandise retail, and restaurants. The Heart of Jasper Main Street is home to numerous community amenities. Through the planning process, Jasper residents can decide whether they hope to attract a greater share of businesses in one of these categories, or if the current mix of retail uses is already meeting community needs.

Consultant’s Insights and Potential Trade-Offs

  • Skills demand can shift quickly as industries change and evolve due to new technologies or market forces. Workforce programs and training opportunities need to remain agile and responsive, leveraging industry partnerships, labor market data, and feedback loops to stay relevant to workforce needs. (National Fund for Workforce Solutions: Toolkit for Developing High-Performing Industry Partnerships)
  • Workforce diversity offers benefits like expanded talent pools, broader perspectives, and stronger local markets, but require intentional supports to create the strongest impact. Barriers like language access, digital inclusion, and educational disparities can be addressed with programs like bilingual training, culturally responsive services, and developing expansive workforce pathways to empower all workers to succeed in the labor market. (UnidosUS)
  • Maintaining a vibrant small business ecosystem with downtown retail and local services is essential for community character and economic diversification. Policies that support small business capital access, entrepreneurship training, and business technical assistance help ensure balanced growth. (NLC: How to Create Business Growth in a Small City’s Downtown) (Urban Institute: How Local Governments Can Support Small Businesses)
  • Integrating housing strategies with workforce and economic plans is essential in today’s economy. (NLC: Why Every City Must See Housing as a Workforce Issue)
  • Traditional metrics like jobs created and companies recruited don’t always tell the full story. Communities sometimes look at factors like job quality, wage growth, workforce mobility, equity outcomes, and the number of residents with access to high-quality career pathways to get a better picture of workforce needs and opportunities. (Brookings: 6 job quality metrics every company should know)

Knowing that there is a wide range of views on Workforce and Economic Development, we want to hear your comments about the future of Jasper, Indiana.

Let us know what you think!

5 Comments

Thank you for your participation in the City of Jasper Comprehensive Plan! We look forward to your input and the discussion to follow on how we can make the Workforce and Economic Development Pillar representative of the community’s vision of the future.

I think the survey from residents sums it up. One point I would like to make is we have done a great job making downtown attractive. We have not done a good job with making more parking or a way to get a ride to down town easier. Also if you go to a larger community the stores are open late and you see younger people more out and about. It is good to have local owners downtown but we need to have more activity at night down town. We also seem to be getting more businesses not necessarily retail downtown. Don’t make downtown a 9-5. Heart of Jasper has done well to promote, however you cant have an event every night happening. It must be natural with Retail stores open. Even if it is till 8 or 9:00. The negative side would be the cost for the local business to do so. Maybe start to open later in mornings say 10? That way the businesses could stay open later. Also I have noticed the prices in some of those stores is extremely high for the average person here in Jasper. That is why they go to the north end.

There are a lot of articles and research that has been done to understand adding roads and highways don’t drive economic growth. It is quality of place and quality of life. Attracting young, professional talent is about having and promoting the quality of place Jasper is. When it comes to attracting new businesses, Jasper needs to focus on innovated, upstart businesses that supports what has been identified as upcoming growth industries like advanced manufacturing and technology and others. Jasper should also focus on strengthening legacy businesses that have been pillars of our community and its growth. Companies like JSI, Indiana Furniture and others.

To assist our legacy industries in attracting the talent needed to keep our economic flywheel spinning, we’ll need to continue to develop the afternoon communal activities. Rather than solely expecting small downtown retailers to drive business and cover the overhead costs of nightlife, we could create more communal, programmable outdoor spaces, such as a downtown amphitheater, more live music opportunities, or a central gathering hub. Creating natural venues for PM community activities helps with our evening pulse. This is ideally a quality-of-place magnet for young families, and it supports our local economy without putting the entire burden on small businesses.

Jasper already has some great amenities in this respect. Vincennes University Jasper Indiana is already one such hub. It also provides links to advanced skills beyond the county. Good schools already exist. A suggestion might include an expanded ride share.

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