Pillar 2: City Growth

We want your feedback! This page is a space for residents and stakeholders to share ideas, ask questions, and provide constructive input on the update to the City’s Comprehensive Plan. Please read the background information and have your say in the space at the bottom of the page. We welcome your input!

Pillar 2: City Growth | Objective: Creating a community rooted in charm, embracing opportunity.

  • Fill amenities and infrastructure gaps desired by young families and young professionals. (walkable neighborhoods, bike lanes, fiber optics)
  • Build on existing strengths of small-town charm, great access to nature, schools, and safety
  • Ensure a diversity of housing choices and affordability so young people can afford to live in Jasper
  • Foster a community that attracts newcomers and retains young adults and families

City Growth is a cornerstone of Jasper’s future vision, ensuring that the community remains vibrant, resilient, and attractive for generations to come. This pillar is not simply about expansion, but rather it is about intentional, managed growth that preserves Jasper’s small-town charm while embracing new opportunities for economic and social vitality. Jasper’s strengths, such as its strong sense of identity, access to nature, and quality schools, are foundational to its appeal. However, demographic shifts, evolving workforce needs, and changing societal values present both challenges and opportunities. Without a proactive approach to growth, Jasper risks stagnation, loss of young talent, and diminished regional influence. Conversely, strategic growth can position Jasper as a regional hub, attract diverse populations, and sustain economic stability.

The City Growth pillar focuses on balancing tradition with innovation. This means maintaining the qualities residents cherish while investing in a future-ready community that honors its heritage while adapting to change.

History

  • Includes plans for city-wide multi-use path connecting neighborhoods with the downtown.

Jasper River Centre – Downtown Mixed-Use Redevelopment

  • A significant downtown redevelopment that transformed a former industrial site into mixed-use space with apartments, retail, restaurants, and hospitality uses. It anchors activity near the Patoka Riverwalk and adds housing and commercial energy to the core.

Downtown/Courthouse Square Revitalization & Infrastructure

  • Investments in infrastructure upgrades (e.g., century-old water line replacement) and public space improvements in the Courthouse Square area under READI funds, improving downtown functionality and appearance.

New Housing Developments (e.g., North Ridge Estates)

  • Local housing growth in Jasper includes new subdivisions and residential construction designed to meet workforce and family housing demand as regional population expands.

Related Macro Trends

  • Post-pandemic trends show a resurgence of young adults moving to small towns and rural areas. Since 2020, two-thirds of growth in the 25–44 age bracket has occurred in communities with fewer than 1 million residents. Remote work flexibility, lower living costs, and a desire for a quality environment are primary motivators. (Realtor.com Trends 2025 Article)
  • Demand for diverse and affordable housing, including townhomes, rentals, and accessory dwellings, is rising, driven by demographic shifts and financial constraints among young adults. Studies show a national shortage of starter homes, with many young adults remaining cost-burdened and delaying household formation due to rising prices. (Harvard University Joint Center for Housing Studies Articles)
  • As small communities grow, balancing new development with preserving character and charm is a key trend. Case studies from Canadian and U.S. towns demonstrate that strategic growth, guided by branding, festivals, public spaces, and careful development, can revitalize economies while maintaining unique identities.

Community Survey Results

  • The largest group of respondents have lived in Jasper for 41 years or longer (23%), followed by 11-20 years (22%), 31-40 years (13%), 21-30 years (12%), 1-5 years (10%) and 6-10 years (7%).
  • 3% of respondents work but don’t live in Jasper, 3% used to live in Jasper but no longer live there, and 2% were visitors the Jasper.
  • The majority of survey respondents (74%) indicated they expected to be living/working in Jasper 5 years from now, and 16% they were unsure. 7% of respondents indicated they would not be living in Jasper in 5 years, and 4% indicated they don’t live or work in Jasper.
  • Survey respondents were most enthusiastic about opportunities for the City to increase restaurant, dining, shopping, and local food options, as well as providing more entertainment for teens, youth and young professionals, especially in the evening hours.
  • Respondents also see an opportunity in promoting Jasper as a destination city by leveraging parks, arts, events, and strengthening community identity and branding.
  • To retain young families and workers in Jasper, affordable housing development was seen as a key opportunity, including amenity development in the areas of parks, trails, outdoor and aquatic facilities.
  • Community feedback centered around the following key themes:
    • Overall Growth, Planning & Positive Momentum
    • City’s ability to adapt to change and create new opportunities
    • Housing Development & Affordability
  • According to participants, increasing newcomers to the area and an aging demographic are changing the City’s needs. If we embrace the need to change and adapt, we can prevent a decline in those leaving and continue to grow to support our workforce needs. This will require having the infrastructure in place to support our changing demographics.

Community Profile Report Highlights

  • Jasper’s population has grown steadily since 2010, with recent years showing an increase in growth. This provides the community with an opportunity to consider its approach to future population trends.
  • Most of Jasper’s housing was built in the 1980s and 1990s, with limited construction since 2020.
  • The predominance of single-family housing in Jasper will shape who moves to the community and how easily residents can relocate.
  • Jasper ranks well above most U.S. neighborhoods on AARP’s Livability Index, particularly in the Opportunity category. This strong rating reflects factors such as quality schools, job access, and safe neighborhoods.

Consultant’s Insights and Potential Trade-Offs

  • Attracting new residents can strengthen the local economy, but it requires balancing housing supply, infrastructure capacity, and community character. Through the planning process, residents will need to decide whether Jasper should continue to attract new residents.
  • Growth scenarios are used to model and understand long-term costs and benefits. Infrastructure investments, such as roads, water, and schools, must align with projected population increases to avoid service gaps or financial strain. Future planning will need to determine the appropriate level of additional residential growth and assess its implications for infrastructure and public services.
  • Demographic trends, such as aging populations and smaller household sizes, often drive demand for diverse housing types. Introducing options like townhomes, apartments, and accessory dwelling units can improve affordability and inclusivity. Jasper will need to consider the appropriate level of additional residential growth and assess its implications for infrastructure and public services.
  • Strategic planning should prioritize maintaining Jasper’s unique identity while adapting to evolving market and social conditions. As Jasper plans for the future, it will be important to preserve these strengths while addressing emerging needs, such as housing diversity and infrastructure improvements, to ensure Jasper remains a highly livable community.

Knowing that there is a wide range of views on City Growth, we want to hear your comments about the future of Jasper, Indiana.

Let us know what you think!

10 Comments

Thank you for your participation in the City of Jasper Comprehensive Plan! We look forward to your input and the discussion to follow on how we can make the City Growth Pillar representative of the community’s vision of the future.

I think it is important to establish targets for this pillar. For example, what would a reasonable population growth for Jasper? Business & Industry growth? Housing growth? If we establish these it becomes easier to identify the tactics needed to accomplish the goal. Does small town feel limit the population growth but still allow for business and industry growth?

Growth is needed to continuously move the city forward. Not to fast not too slow. My concern is to do it while maintaining that small town safe feel with good schools.

My input is that is a lot of positive direction within this pillar. Jasper has done a lot to add pedestrian and bike paths and working on traffic safety. The city needs to continue with that. I believe there are a lot of streets where improvements can be made for improved and safer traffic flow. We definitely do not need the Mid-States Corridor for these improvements, and the efforts should be focused on strengthening what we have without the financial burden the city could take on.

I agree that Mid-States Corridor is not a benefit to the City, however it may be built and the result would make many of these plans useless. Hate to say that 2 plans should be considered, 1 with, 1 without the Corridor especially since the City really has no power to stop it if it happens.

I feel that the proposed Mid-States Corridor would not be in the best interests of the community. I have paid lots of attention to this since the late 1980s and have done extensive research and commented on each of the separate studies and worked with the citizens groups opposing this over the years. In all that time, a need for a local highway, or even a bypass around Jasper and Huntingburg was never identified. I attended INDOT meetings in VIncennes and met with Heads of the Transportation department who could never produce any reason for it to be built. Much information about this is available at Newspapers.com Herald archives. The current Lochmueller studies have also produced no credible reason for this to be built. The one thing I can say, is that Jasper is still a great place to live, has more amenities than most towns–even larger ones– and has fewer problems than those who have major highways going through. It doesn’t take a study to identify these things. In addition, I just saw that INDOT will be financing much needed highway improvements in Huntingburg and in the county. These things can be justified, and its important to remember that roads require continuous maintenance. Local people have been saying for years that we need to fix the roads we have rather than simply build another. Many others in the past couple of years have [presented excellent reasons why we don’t need to trade our rural lands for a new interstate highway of even a bypass. Given the wildly unpredictable world in which we are living– environmentally, politically, as well as economically—it seems most unwise to base such an expenditure on a vague and undefined future for this region. Surely it is better to safeguard the many good things that have for generations made rural Southern Indiana truly prosperous.

“To build on the thoughtful points Mark and Joseph raised about forward-thinking, managed growth, I believe we have an unprecedented opportunity to rethink how we attract our ‘missing demographic’ of young families. We need to shift the modern paradigm from ‘work from home’ to ‘Work from Jasper.’

Today’s top-tier talent is highly mobile. We want to attract young professionals who choose Jasper not just because they have existing family roots here, but because they recognize the unmatched quality of life our community offers. If we intentionally invest in the right modern infrastructure—like ubiquitous high-speed fiber-optic networks and vibrant ‘third spaces’—and pair it with our incredible access to nature and modernized parks, we become a magnet for this demographic.

This is one of the smartest ways to inject outside capital directly into our local economy. When we attract remote professionals earning compensation from major national or global firms like Amazon, those outside dollars are brought directly into Jasper. That high-tier compensation is then spent at our local restaurants, retail shops, and service businesses. By leveraging our natural charm and upgrading our digital and recreational amenities, we can spin our local economic flywheel using outside capital, driving sustainable growth without losing our small-town identity.

Set a target for growth and let everyone know what it is. We should all be working together to achieve our Cities goals…not fighting it and arguing about it. If you are not moving foward, you are falling behind and if you go to fast, you fall.

I really appreciate Luke’s comments. We need to switch our paradigm on what “growth” looks like. In my profession, I have had the ability to work with many college interns over the years. Many of which are from Jasper but several who are from out of state. Through our mentor program we try to professionally develop the interns but to also “spotlight” Jasper and all it has to offer. By doing this, we consistently highlight our community year after year in hopes of planting the seeds that will grow tomorrow. It is up to us to provide the amenities, jobs, and housing that attract this generation. We can’t keep doing what we are doing and expect different results.

Thank you for the opportunity for the community to provide feedback. I’d like to begin by expanding on macro trends that the consultants have identified as well as highlighting some that they haven’t. For context, my wife and I are middle aged with a young family and are in the 0-5 year resident cohort.

I’ll start with one of the biggest stories of the post pandemic era. Global fertility, previously on the decline, has crashed. This is measured using the total fertility rate, or the number of children per woman in her lifetime. A TFR of 2.1 is needed considered replacement level (replacing both the mother and father). Above this the population expands and become more youthful, below this the population shrinks and becomes older. Here are a just a few countries to highlight the trend of decreasing fertility. South Korea had a total fertility rate of 1.24 in 2015 and 0.80 in 2025. Russia had a total fertility rate of 1.76 in 2015 and 1.37 in 2025. Germany had a total fertility rate of 1.5 in 2015 and 1.3 in 2025. The story is the same in the global south. Argentina had a total fertility rate of 2.24 in 2015 and 1.13 in 2025. Colombia had a total fertility rate of 1.94 in 2015 and 1.28 in 2025. Globally, population growth has become zero-sum, where growth one place requires a decline elsewhere. This pattern is repeated within countries too. Japan is shrinking, but Tokyo is growing. The USA’s fertility is below replacement, but Phoenix, Austin, and Nashville (to name a few places) are growing.

If everyone is struggling with this issue, how is Jasper doing relative to its peers? In short, we’re contracting but doing very well relative to peers. Using data I’ve pulled from the Dubois county health department and the Indiana Department of Health, I’ve calculated Dubois County has an estimated TFR of 1.72 using 2024 data. We’re just about at the state average, which is strong nationally. Among adjacent counties Dubois county is second only behind Daviess county with an estimated TFR of 2.47, driven by its large Amish/Mennonite population.

When we discuss Pillar 2: City Growth, it must be approached in this context. Every town is competing for a decrease number of young, mobile Americans to continue to grow. Before we risk any changes, it would be important to identify and protect what has already made us successful here. Beyond that, however, this won’t be a long term successful policy. It’s too competitive for reasons that are outside of our control, like the climate that’s driving Sun Belt migration. We need to focus on policies that support family formation, children, and retain our youth in young adulthood. Not only is this this best long term strategy to grow our community, it also retains the character and virtues of the community that have made it successful.

Now I’d like to pivot to another related topic. What drives migration? For many, myself included, we have a picture of people moving for economic opportunity like in the ‘Grapes of Wrath’. However, modern research shows that young people move to desirable areas and employers and economic growth follow them. This analysis from the Kenan Institute of UNC supports this idea: “https://kenaninstitute.unc.edu/kenan-insight/how-cities-get-top-talent-predictors-of-migration-in-the-us/”

How do we make our community desirable? When we read and interpret the comments from the community, it’s important to be aware that stated preferences, like bike paths or nightlife, don’t match migration patterns. People will say many things for many reasons. However, if you look at what people actually do, not what they say they do or want, you can see their revealed preference. The strongest revealed preference is affordability generally and housing affordability specifically. Freddie Mac’s research on homebuyer migration shows a population in pursuit of affordable housing. https://www.freddiemac.com/research/insight/20220622-pursuit-affordable-housing-migration-homebuyers-within

Jasper should create policy and direct investments into affordable housing to retain and attract the people necessary for community and economic growth. Policies that lower cost and friction, like the standardized building plans seen in South Bend, should be implemented to this end. https://southbendin.gov/bsb/preapprovedplans/

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