Topic 5: Competition within the Healthcare Industry

Competition within the healthcare industry

“What measures can be taken to address rising competition for patients among practicing DCs and with competing professions?”

There currently exists a high level of competition for the same patients among practicing DCs and with other professions. Better insurance reimbursements for other professional services draw away patients from chiropractors. With this competition potentially impacting the livelihoods of new and practicing DCs, what can be done over the next five years to improve the situation?

We would love to hear your thoughts!

“What can be done to address rising competition amongst DCs and with competing professions for the same patients?”

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3 Comments

Integration of chiropractic services into the healthcare system with fair and equal scope of reimbursement as described in the Affordable Care Act, Section 2706. Chiropractic services must be covered by both Medicare and Medicaid and use of E/M codes. The CPT codes are used to discriminate against the profession.

There currently exists a high level of competition for the same patients among practicing DCs and with other professions. Better insurance reimbursements for other professional services draw away patients from chiropractors. With this competition potentially impacting the livelihoods of new and practicing DCs, what can be done over the next five years to improve the situation?
What can be done is to not duplicate the services or the image of those other professions that this premise says we are competing with? To solve this problem would be the opposite of expanding to everything that can be taught to do, instead to focus on how we are different from those other professions. Do those other professions adjust their clients or patients in addition to : having the patient exercise, provide nutritional advice , counsel them or , maybe make the adjustment the differentiator right from the start. It seems that those who seem to think they are competing with other professions leave out the Neuro and the Brain from their definition of what a Chiropractic adjustment helps with. How about instead of competing, you differentiate as the Chiropractor that helps the person heal themselves through improved nervous system function and all those other professions then can become part of that persons health team. You then become indispensable as so those other professions.

We need to reimbursed for our core products: spinal manipulation, exams, x-rays, exercise instruction, office visits. People go where their insurance pays. They believe that what an insurance company covers is important. Chiropractic must be important if it is covered by insurance.
Same cost? People go with a trusted entity. Right now they trust PTs more than DCs. Build trust. Get referrals.

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MORE INFORMATION

For more information about the Future of Chiropractic strategic visioning and planning project, please contact:

Elizabeth Klein, Executive Director
Congress of Chiropractic State Associations
Phone: (503) 922-2933
lizz@chirocongress.org
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